Jack Hipple is Principal Consultant, Innovation-TRIZ, in Tampa, FL. He is a chemical engineering graduate of Carnegie Mellon University. His 30 year industrial career included responsibility for corporate chemical engineering R&D at Dow Chemical as well as its New Ventures Discovery Research program, Program Manager with the National Center for Manufacturing Sciences, New Product and Technology Manager at Ansell Edmont, and Aerogel new technology manager at Cabot.Since 1999, he has been a leading innovation consultant specializing in the "TRIZ" (Inventive Problem Solving) technology and is now a certified TRIZ Specialist from the Altshuller TRIZ Insitute. He is the TRIZ trainer for both AIChE and ASME and does TRIZ workshops for the World Future Society and PDMA chapters. He is also the Introduction to Chemical Engineering trainer for AIChE and ASME and was the chemical engineering trainer for newly hired Dept of Homeland Security inspectors for chemical plants. Other training and consulting clientele include Dow Chemical, GM, S.C. Johnson, Siemens, Lockheed Martin, Rohm and Haas, SABIC Plastics, the US Navy, Johnsonville Foods, Honeywell, and Ariel Corporation. In 2009, he was the Engineering Week keynoter for Raytheon Corporation in Los Angeles. He is the current Chair of the AIChE Management Division.
The Function, the “Job To Be Done”, Not the Product!
Jack Hipple is Principal Consultant, Innovation-TRIZ, in Tampa, FL. He is a chemical engineering graduate of Carnegie Mellon University. His 30 year industrial career included responsibility for corporate chemical engineering R&D at Dow Chemical as well as its New Ventures Discovery Research program, Program Manager with the National Center for Manufacturing Sciences, New Product and Te...read more
Companies that manufacture and sell a product or system do it for only one reason---a customer needs to accomplish a goal or provide a function or service that cannot be accomplished in another way which is cheaper, better, or faster. The amount they pay for this product is affected by costs of alternative ways of accomplishing the function. Over a long period of time, the seller or provider can become wedded to the product and not its function. But the customer never forgets that the function is what is needed, and frequently the supplier is surprised when a market for a product or service disappears without warning.
This talk will review this basic tenet of product development, function, and how aspects of the TRIZ (“Inventive Problem Solving”) process can assist in product development strategy to stay ahead of this ongoing business challenge. In particular, the TRIZ 9-Box and Cube Analysis, coupled with examples from several industries will be provided to stimulate thinking about this basic tenet of product development---function vs. product or service.
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